Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics
Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site
KFADvertising: Remember Dan and Dave?
Reebok - Dan and Dave part 4 (1992) - 0:15 (USA) Adland®
Dan O'Brien and Dave Johnson | Summer olympic games, Summer olympics, Olympic games
Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay
WEIRD HISTORY iS Heading into the 1992 Olympics, Reebok had an idea to boost their sales
THE MEDIA BUSINESS; Reebok Ends 'Dan and Dave' Olympic Ads - The New York Times
Reebok Commercials - Dan and Dave - 1992 - YouTube
Where are they now: Dan and Dave - Sports Illustrated
8 Celebrity Endorsement Deals That Totally Imploded - Page 8 of 9 - Modern Man
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave – Chicago Tribune
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
Dan vs. Dave: 20 Years Later
I Love The 90's - Who remembers the Dan vs. Dave Reebok...
Dan vs. Dave dream dies at 1992 Olympic Trials | NBC Sports - YouTube
Dan and Dave & The $30 Million Campaign
Casual portrait of decathletes Dan O'Brien and Dave Johnson posing... News Photo - Getty Images
Olympics: Reebok's $30m Dan and Dave advertising campaign flop
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
The Trials of Dan and Dave - 99% Invisible
Vintage Reebok Dan vs Dave | eBay
